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    Facts about Advertising

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    Facts about Advertising

    Post by Guest on Sat Aug 20, 2011 6:27 am

    Some interesting and some frightening facts.... about advertising!

    • A York University study revealed that U.S. Pharmaceutical companies spend twice as much on advertising as they do on research.
    • The famous Marlboro Man ads began in 1955. The Marlboro Man actually included a variety of masculine figures such as athletes, gunsmiths, and captains, but the rugged cowboy image proved the most marketable. Three men who appeared in the advertisements later died of lung cancer, earning the brand the nickname “Cowboy Killer.”
    • TV commercials during Super Bowl XLV in 2011 are estimated to have cost $3 million for a 30-second spot.
    • More than $500 billion a year is spent on advertising worldwide.
    • By the time a person in the United States is 65 years old, he would have seen an estimated two million television commercials.
    • In fashion advertising, women are often pictured lying on bearskin rugs, wearing furs and feathers, or dressed in tight-fitting leather clothing. Some researchers criticize these kinds of ads because they feature women as “prey.”
    • In 1900, the standard billboard was created in America, creating a billboard boon along streets and highways.
    • Many researchers argue that advertising is the most powerful art form on Earth.
    • Over $15 billion a year is spent in advertisements directed toward children in the U.S.
    • Most watches displayed in advertisements are set to 10:10 because the hands of the watch frame the watch brand name and they make a smiling face.
    • The American Psychological Association (APA) reports that children under eight years old are not able to critically understand advertisements and that they regard them as truthful, accurate, and unbiased.
    • The average child in America watches over 40,000 television commercials in a year, or over 100 a day.
    • Advertisers consciously try to create a ‘nag factor” by bombarding kids with ads encouraging them to buy certain products in order to become popular. American children ages 12-17 will ask a parent for products they have seen on television an average of nine times until parents finally give in.
    • Researchers note a correlation between sexual imagery in children’s ads and an increase in eating disorders among girls.
    • Advertisers often use a technique called “affective condition,” which means they take a product and place it next to other things consumers feel positively about. For example, a detergent ad will juxtapose their brand with babies, sunshine, flowers, or other similar items. Repeatedly showing their brand with these items makes consumers feel good about the detergent too.

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    islandgrl
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    Re: Facts about Advertising

    Post by islandgrl on Sat Aug 20, 2011 9:57 am

    Are they devious or what? Any way they can to get us to buy.
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    Willows

    Posts : 3367

    Re: Facts about Advertising

    Post by Willows on Sun Aug 21, 2011 4:43 am

    Very interesting dilannie!

    Advertisements would be better referred to as "pulling the wool over our eyes"!.

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    Re: Facts about Advertising

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